Which of the Following Is True of the Target Audience

question 17

Multiple Choice

Which of the following is true of the target audience of a product?

• A) A product's target audience is the same as its target market.
• B) Planners largely rely on primary data to determine consumer target audience.
• C) A product's target audience is considerably larger than its target market.
• D) Media planners typically use geodemographic classifications to define their target audiences.
• E) The target audience of a product does not include potential customers.