Advertisers Calculate Frequency as The

question 22

Multiple Choice

Advertisers calculate frequency as the:

• A) average number of times individuals or homes are exposed to a medium.
• B) number of different people or households exposed to an advertising schedule during a given time.
• C) predicted number of different people who will see an ad at least twice.
• D) variety of media types that must be used to reach the target market objectives.
• E) number of market segments that are targeted to attain total audience objectives.

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The level of ability, knowledge, and skill one possesses and can apply in achieving personal or professional tasks.

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The inherent characteristics, traits, or qualities that define an individual's personality and behavior.

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A set of six essential skills or abilities that are considered crucial for effective performance in a particular role or job.

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