The Category Development Index Is

question 89

Multiple Choice

The category development index is:

• A) published annually by the Federal Trade Commission.
• B) another way to express the advertising response curve.
• C) an indication of the sales potential of a particular brand in a specific target market.
• D) based on sales potential of the entire product range in a specific target market.
• E) an indication of the economic forecast for a specific product category.

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Definitions:

Visual

Relating to seeing or sight, involving the use of vision.

Reasoning

The process of thinking about something in a logical way in order to form a conclusion or judgment.

Direct Observation

A research method where information is collected by witnessing and recording behaviors as they occur in their natural setting.

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Legal entitlements that are granted to individuals by the constitution and laws of a country, protecting their freedoms and entitlements.