Describe the Three Principal Scheduling Tactics Used by Media Planners

question 79

Essay

Describe the three principal scheduling tactics used by media planners to build continuity in a campaign.

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Definitions:

Independent Variables

Variables in statistical or mathematical modeling that can be manipulated or chosen by the researcher to investigate their effect on dependent variables.

Regression Coefficient

A value that represents the degree of change in the dependent variable for a one-unit change in an independent variable within a regression model.

Dependent Variable

In statistical modeling and experimental design, the variable being tested and measured, which is expected to change in response to changes in independent variables.

R Square

A statistical measure that represents the proportion of the variance for a dependent variable that's explained by one or more independent variables in a regression model.