A Large Company Cannot Profit from Bottom-Up Marketing Because It

question 75

True/False

A large company cannot profit from bottom-up marketing because it is less likely to discover a good tactic that can be developed into a powerful strategy.

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Definitions:

Innovators

Individuals who are the first to adopt new products, services, or ideas, often helping to spread them to the wider population.

Late Majority

Late Majority consists of individuals who adopt new products or innovations after the average member of a society, typically displaying skepticism and waiting until the majority has tested the innovation.

Diffusion Of Innovation

A theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures.

Late Majority

A group of adopters who are slower than the average participant to embrace new ideas, technologies, or products.