In Terms of the IMC Plan,which of the Following Is

question 68

Multiple Choice

In terms of the IMC plan,which of the following is true of the process of setting objectives?

• A) Objectives should be specific, realistic, and measurable.
• B) Sales goals are advertising objectives, not marketing objectives.
• C) IMC objectives should always be related to profit goals.
• D) It is advisable to assign IMC the complete responsibility for meeting sales goals.
• E) The IMC plan merely restates the sales objectives present in the marketing plan.

---

Definitions:

Coping

The process of managing stressful or difficult situations by making adjustments or adapting to conditions.

Verbal Messages

Information or feelings communicated through words, whether spoken or written, as opposed to non-verbal communication.

Nonverbal Messages

Communication without words, which can include gestures, facial expressions, tone of voice, and body language.

Communication Style Characteristics

The distinctive features that define how an individual expresses themselves and interacts with others.