Which of the Following Models,developed by Richard Vaughn,categorized Consumer Products

question 95

Multiple Choice

Which of the following models,developed by Richard Vaughn,categorized consumer products into four quadrants based on "high involvement" or "low involvement" and "think" or "feel"?

• A) Johari window
• B) Forming-Storming-Norming-Performing model
• C) Six Sigma model
• D) FCB grid
• E) BCG matrix