Which of the Following Approaches to Developing a Positioning Strategy

question 83

Multiple Choice

Which of the following approaches to developing a positioning strategy involves positioning on the basis of how a product is used?

• A) Product user
• B) Price/quality
• C) Product attribute
• D) Product function
• E) Use/application

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Definitions:

Sugar Act

A law passed by the British Parliament in 1764 aiming to raise revenue from the American colonies by imposing a tax on sugar and molasses imported into the colonies.

Stamp Act

A 1765 British Act imposing a tax on the colonies, requiring many printed materials in the colonies to be produced on stamped paper from London, contributing to the American Revolution.

Revolution

A dramatic and wide-reaching change in the way a society or system operates, often achieved through violent or nonviolent means.

Allegiance

Loyalty or commitment of an individual to a group or cause, often used in the context of patriotism or support for a nation.