According to Wang and Schultz's IMC Planning Model,which Step Immediately

question 50

Multiple Choice

According to Wang and Schultz's IMC planning model,which step immediately follows the segmentation of customers and prospects in the database based on a measurable purchase behavior?

• A) Identifying what brand contacts and what changes in attitude are required to support the consumer's continuance or change of purchase behavior
• B) Setting marketing objectives based on analysis of customer information
• C) Analyzing information on customers to understand their attitudes, their history, and how they discover and interact with the brand or product
• D) Deciding what elements of the marketing mix (product, price, distribution) will further encourage the desired behavior
• E) Determining what communications tactics to use to make contact and influence the consumer's behavior

---

Definitions:

Thyroid Cartilage

The largest cartilage in the larynx, often more prominent in males and commonly known as the Adam's apple, offering protection and supporting vocal function.

Glottis

The part of the larynx consisting of the vocal cords and the slit-like opening between them, playing a key role in producing sounds.

Epiglottis

A cartilage structure shaped like a leaf, positioned behind the tongue, that seals the windpipe while swallowing to stop food from getting into the breathing passage.

Nasal Vestibule

The frontmost part of the nasal cavity, lined with skin and containing hair follicles, that filters larger particles from inhaled air.