Which of the Following Is the First Step Taken by a Brand

question 25

Multiple Choice

Which of the following is the first step taken by a brand manager when developing an IMC plan?

• A) Selecting the target audience
• B) Setting marketing objectives
• C) Determining the most cost-effective media
• D) Establishing an advertising budget
• E) Reviewing the marketing plan

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Definitions:

Organizational Goals

The specific objectives or targets that an organization aims to achieve, which guide its operations and strategic direction.

Ambiguous

Lacking clear definition or form; capable of being understood in more than one way and often causing confusion or misunderstanding.

Conflict

A disagreement or clash between ideas, principles, or people, often leading to a state of tension.

Perceptual Defense

The psychological mechanism that enables individuals to see, hear, or become conscious of information in a way that protects their ego or self-concept.