What Is Meant by a Media Vehicle

question 2

Multiple Choice

What is meant by a media vehicle?

• A) It refers to a particular publication or program used for advertising.
• B) It refers to the size or length of an advertisement.
• C) It refers to an advertising strategy used to target consumers.
• D) It refers to the combination of advertisement channels used for product promotion.
• E) It refers to the standard rates for different types of advertisement channels.

---

Definitions:

Marital Relationships

Marital Relationships refer to the interpersonal bonds and interactions between individuals in a marriage, encompassing aspects like communication, emotional support, and conflict resolution.

Negative Affect Reciprocity

A tendency for negative emotions in one partner to follow from the other partner’s negativity.

Gottman

A reference to John Gottman, a psychologist known for his work on marital stability and relationship analysis through scientific direct observations.

Price Skimming

Charging the highest possible price that buyers who want the product will pay.