What Is Meant by a Marketing Information System

question 70

Multiple Choice

What is meant by a marketing information system?

• A) It is a sophisticated set of procedures designed to generate a continuous, orderly flow of information for use in making marketing decisions.
• B) It is a system used to make sure that none of the steps in the marketing research process is ignored.
• C) It is a hierarchical chart system used for categorizing the relevance of different types of data.
• D) It is a system used to assess and prioritize internal environmental strengths, weaknesses, opportunities, and threats.
• E) It is a set of procedures used for gathering information and converting it into secondary data.

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Definitions:

Efficient Capital Market

A market in which securities' prices fully reflect all available information, making it impossible to consistently achieve higher returns without taking additional risks.

Income Component

Income Component pertains to the portion of a financial product's return that is generated from the payment of interest or dividends.

Capital Gain

The profit earned from the sale of an asset like stocks, bonds, or real estate, which exceeds its purchase price.

Asset Classes

Categories of investments that exhibit similar characteristics, behaviors on the market, and are subject to the same laws and regulations.