Which of the Following Statements About Pretesting Ads Is True

question 4

Multiple Choice

Which of the following statements about pretesting ads is true?

• A) It makes extensive use of inquiry tests.
• B) It is free from perception errors such as halo effect.
• C) It determines the likability and comprehension of an ad.
• D) It always uses external stakeholders.
• E) It does not help in distinguishing between strong and weak ads.

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Definitions:

Mood Disorder

A category of mental health disorders where the primary symptoms involve changes or disturbances in mood or emotional state, often affecting daily functioning.

Physiological Condition

A state of normal function or balance in a living organism or any of its parts.

Depressive Features

Depressive features refer to characteristics or symptoms indicative of depression, such as persistent sadness, lack of interest in activities, and changes in sleep or appetite.

Cannabis Abuse

The problematic use of cannabis that negatively impacts health, social, or occupational functioning.