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In clutter tests,respondents are shown test commercials,usually in shopping centers,and questions are asked before and after exposure.
Equity Capital
Funds raised by a company in exchange for a share of ownership in the company.
Venture Capital
Financing that investors provide to startup companies and small businesses that are believed to have long-term growth potential.
Factoring Accounts Receivable
A financial transaction where a business sells its accounts receivable to a third party at a discount, in order to obtain immediate cash flow.
Face Value
The nominal value or original monetary worth of a security or financial instrument as stated by the issuer.
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