Which of the Following Categories of IMC Research Is Used

question 16

Multiple Choice

Which of the following categories of IMC research is used to help define the product concept or to assist in the selection of target markets,messages,or media vehicles?

• A) Creative concept research
• B) Message pretesting
• C) Strategy research
• D) Message posttesting
• E) Tracking

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Definitions:

Magical Thinking

The belief that one's thoughts, words, or actions can achieve specific effects in the real world in ways that defy the conventional laws of cause and effect.

Primacy Effect

The tendency to remember information at the beginning of a list better than the information in the middle or the end.

Recency Effect

The tendency to remember and place more importance on the most recently presented information or experiences.

High Distinctiveness

A feature or attribute that makes an individual or object stand out significantly from others in the same category or context.