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In volume segmentation,marketers rely on user-status variables to define consumers as light,medium,or heavy users of products.
Effective Annual Rate
The real interest rate a savings account, loan, or investment earns, once compounding has been taken into consideration.
Annual Percentage Rate
The yearly interest rate applied to loans or gained from investments, encompassing all associated fees and extra expenses related to the transaction.
Stated Rate
The nominal interest rate of a financial instrument, not including any compounding interest or fees.
Effective Annual Rates
The interest rate on an investment or loan that is adjusted for compounding over a specified period.
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