The _____ Refers to the Consumer's Perception of the Product

question 38

Multiple Choice

The _____ refers to the consumer's perception of the product as a bundle of values of utilitarian and symbolic values that satisfy functional,social,psychological,and other wants and needs.

• A) product concept
• B) marketing mix
• C) product life cycle
• D) communications mix
• E) product differentiation strategy

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Definitions:

Profit Responsibility

An obligation to manage activities and resources in such a way as to achieve financial profitability for an organization.

ISO 14000 Initiative

A series of environmental management standards developed by the International Organization for Standardization aimed at helping organizations minimize their environmental impact.

Kyoto Protocol

An international treaty that commits state parties to reduce greenhouse gas emissions, based on the premise that global warming exists and human-made CO2 emissions have caused it.

Green World Initiative

An environmental endeavor aimed at promoting sustainable and eco-friendly practices.