Consumer Demand for a Whole Product Category and Not Just

question 48

Multiple Choice

Consumer demand for a whole product category and not just the company's own brand is called _____ demand.

• A) primary
• B) selective
• C) perceptible
• D) collateral
• E) aggregate

---

Definitions:

Transformational Leadership

A leadership style that involves inspiring and motivating employees to exceed expectations, fostering significant changes and growth.

Organisational Strategies

Broad plans or approaches adopted by an organization to achieve its long-term goals and objectives.

Peter Drucker

A renowned management consultant, educator, and author, considered the founder of modern management.

Organisational Strategy

A plan of action designed to achieve a long-term or overall aim within an organization.