Which of the Following Is True About Product Packaging

question 2

Multiple Choice

Which of the following is true about product packaging?

• A) Packaging must reflect the tone, image, and personality of the product concept in order to penetrate consumers' psychological screens.
• B) Packages should offer high visibility and legibility to penetrate shoppers' psychological screens.
• C) As a rule, companies should change their product packaging at least once every three years.
• D) Subtle changes in the color of a product's packaging generally do not have an impact on sales.
• E) Contrary to popular belief, consumers do not associate package quality with product quality.

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Definitions:

Fiscal Bank

An institution involved in governmental monetary and fiscal policies, often contributing to national economic management.

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The commercial transaction or trade of beef between sellers and buyers, governed by food safety and trade regulations.

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United Nations Convention

A treaty or agreement under the auspices of the United Nations, establishing standards and norms for its member countries.