The Three _____ of Consumer Behavior-Perception,learning and Persuasion,and Motivation-Govern the Way

question 42

Multiple Choice

The three _____ of consumer behavior-perception,learning and persuasion,and motivation-govern the way people discern raw data (stimuli) and translate them into feelings,thoughts,beliefs,and actions.

• A) personal processes
• B) psychological screens
• C) informational motives
• D) transformational motives
• E) evoked sets

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Definitions:

Low In Empathy

Describes individuals or situations where there is a lack of ability to understand and share the feelings of another.

Aversive Racism

Conflicting, often nonconscious, negative feelings about African Americans that Americans may have, even though most do in fact support principles of racial equality and do not knowingly discriminate.

Social Exchange Theory

A theoretical perspective that explains social change and stability as a process of negotiated exchanges between parties.

Kin Selection

A theory in evolutionary biology that proposes an organism will behave in a manner that increases the genetic success of its relatives, even at a cost to its own survival and reproduction.