Which of the Following Is True of Consumers in the Context

question 24

Multiple Choice

Which of the following is true of consumers in the context of the peripheral route to persuasion?

• A) Consumers are highly motivated to pay attention to the central, product-related information.
• B) Consumers tend to form strong product beliefs, positive brand attitudes, and purchase intention.
• C) Consumers tend to learn cognitively and comprehend information at a deeper level.
• D) Consumers have little or no reason to comprehend the central information of an ad.
• E) Consumers have a higher level of involvement with the product or the message.

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Definitions:

Date

The fruit of the date palm, sweet and fibrous, often eaten dried; or a social or romantic appointment or engagement.

Correct Helping Verb

An auxiliary verb that complements the main verb to form a correct verb tense, mood, or voice in a sentence.

iPhones

A line of smartphones designed and marketed by Apple Inc. that run on iOS.

Correct Helping Verb

A correct helping verb is a verb that accurately complements the main verb in a sentence to form a verb tense, mood, or voice, such as "have" in "have gone".