Which of the Following Product Promotions Will Reinforce Consumer Habits

question 7

Multiple Choice

Which of the following product promotions will reinforce consumer habits and increase brand loyalty?

• A) For every jar of coffee a customer purchases, he or she gets another free.
• B) A sales clerk gives out free samples of mustard sauce at the supermarket.
• C) An advertisement demonstrates the superiority of one brand of beer over another.
• D) A vacuum cleaner salesperson offers to clean the carpet at a customer's house.
• E) A new brand of soap offers a discount to lure customers away from an established brand.

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Definitions:

Depreciate

The process by which an asset's value decreases over time due to use, wear and tear, or obsolescence.

Supply-of-Pounds Curve

The supply-of-pounds curve represents the amount of British pounds that suppliers (like the British) are willing to provide at different exchange rate levels, often used in the context of Forex markets.

Upsloping

Referring to a line or curve that ascends or increases in height as it moves from left to right on a graph.

U.S. Dollars

The currency of the United States, widely used as a benchmark and reserve currency around the world.