Which of the Following Is True of the Influence of Culture

question 3

Multiple Choice

Which of the following is true of the influence of culture on advertising?

• A) Companies find it easier to change consumer tastes rather than work with them.
• B) Global marketers are especially concerned with the purchase environment.
• C) Differences in subcultures do not have a significant impact on product response.
• D) Consumers are not influenced by interpersonal factors.
• E) Marketing activities are not susceptible to cultural error.

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Definitions:

Statute of Frauds

A legal principle that requires certain types of contracts (e.g., real estate transactions, contracts not to be performed within a year) to be in writing and signed by the parties to be enforceable.

Credit

A contractual agreement in which a borrower receives something of value now and agrees to repay the lender at a later date, generally with interest.

Receipt

A written acknowledgment that something of value has been transferred from one party to another.

Statute of Frauds

A rule of law that mandates specific contract types to be documented in writing and signed by the accountable party for them to be valid and enforceable.