Which of the Following Statements Implies That National and Local

question 32

Multiple Choice

Which of the following statements implies that national and local advertisers have different time orientation?

• A) National advertisers think in terms of large groups of people, whereas local advertisers deal with individual customers every day.
• B) National advertisers get occasional feedback, whereas local advertisers get feedback everyday.
• C) National advertisers focus on gross sales, whereas local advertisers primarily focus on market share.
• D) National advertisers typically focus on media with high point of contact, whereas local advertisers are more concerned with high frequency media.
• E) National advertisers develop five-year strategic plans, whereas local advertisers worry about weekly ads and its performances.

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Definitions:

Brick-and-mortar

Refers to a traditional business that operates in a physical store or building rather than online.

Purely Physical

Pertaining exclusively to the material or tangible aspects of something, devoid of any digital, virtual, or intangible components.

Freemium

A business model where basic services are provided free of charge while more advanced features must be paid for.

Subscription

An arrangement to receive products or services, such as publications or software, on a regular basis by paying a fee.