Which of the Following Statements Is True About Account Planning

question 40

Multiple Choice

Which of the following statements is true about account planning?

• A) It is a method used by advertisers to benchmark competitors.
• B) It is a hybrid discipline that bridges the gap between the traditional agency research, account management, and creative departments.
• C) It does not include any consumer research.
• D) It is the reorganization of an advertiser for the purpose of improving its image.
• E) It is a service provided by creative boutiques, which allows the advertiser to choose generic ads that can be customized.

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Definitions:

Third Parties

Political parties in a two-party dominant system that are not one of the two major parties, often playing a role in introducing new ideas or pressuring the major parties to address certain issues.

Major Parties

The dominant political parties within a political system that have the most representation and influence over government policies and decisions; often refers to Republicans and Democrats in the United States.

Great Depression

refers to a severe worldwide economic downturn that occurred during the 1930s, leading to widespread unemployment, poverty, and social upheaval.

Balance The Ticket

A strategy used in politics to choose candidates who complement each other's strengths or appeal to diverse voter groups.