Which of the Following Statements About Local Advertising Is True

question 2

Multiple Choice

Which of the following statements about local advertising is true?

• A) Retail advertising is always local.
• B) Franchisees of national companies do not engage in local advertising.
• C) Local advertising is critical because most consumer sales are made or lost locally.
• D) There are two categories of local advertisers.
• E) Ninety percent of the money advertisers spend each year is spent on local advertising.