Which of the Following Statements Is True About Account Planning

question 40

Multiple Choice

Which of the following statements is true about account planning?

• A) It is a method used by advertisers to benchmark competitors.
• B) It is a hybrid discipline that bridges the gap between the traditional agency research, account management, and creative departments.
• C) It does not include any consumer research.
• D) It is the reorganization of an advertiser for the purpose of improving its image.
• E) It is a service provided by creative boutiques, which allows the advertiser to choose generic ads that can be customized.

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Definitions:

Hobby

An activity done regularly in one's leisure time for pleasure, which can involve collecting, making, or engaging in a particular interest.

Retirement

The phase of life where one exits the workforce permanently, often due to age or health, leading to changes in lifestyle and income.

Financial Plan

A comprehensive evaluation of an individual's current and future financial state by using known variables to predict future income, asset values, and withdrawal plans.

Worker's Sense

A concept regarding an individual's understanding and perception of their place, rights, and responsibilities within the workplace environment.