Which of the Following Statements About Direct Claims Is Most

question 8

Multiple Choice

Which of the following statements about direct claims is most accurate?

• A) Written claims are taken more seriously than claims made by phone or e-mail.
• B) Direct claims require persuasion.
• C) When you have a direct claim, your first step should always be to write a claim letter.
• D) Direct claims should be written using the indirect pattern.

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Definitions:

Retain Customer Loyalty

The strategies and efforts a business uses to keep its existing customers engaged and continue buying its products or services.

Go-To Brand

A brand that consumers prefer over others due to its reliability, quality, or emotional connection, making it their first choice.

Refreshing Drink

A beverage designed to rejuvenate or reenergize, often served cold and can include sodas, juices, or teas.

Pepsi

A global beverage brand known for its carbonated soft drinks, alongside a range of products including juices and snacks.