Which of the Following Statements About Deceptive Advertising Is True

question 14

Multiple Choice

Which of the following statements about deceptive advertising is true?

• A) Deceptive advertising helps establish long-term consumer confidence in the product being advertised.
• B) Puffery becomes deceptive when taken literally.
• C) Under current advertising law, puffery includes product claims that are factually false.
• D) Puffery in advertisement enhances brand value.
• E) Nonproduct facts are rarely used in deceptive advertising.

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Definitions:

Advertising

A means of communication with the users of a product or service, aimed at promoting or selling a product, service, or idea.

Policymakers

Individuals or groups responsible for making decisions and laws that guide the direction of governmental, organizational, or institutional actions.

Competitive

A market condition characterized by multiple sellers and buyers, where no single entity can dictate prices or terms, fostering efficiency and innovation.

Advertising Campaign

A series of advertisement messages that share a single idea and theme aiming to promote a product, service, or brand across different media.