A Complaint Was Filed with the FTC Against a Flower

question 101

Multiple Choice

A complaint was filed with the FTC against a flower company for false and misleading advertising.The flower company claims that it ships its inventory "directly from the fields." The ads categorically mentioned that the flowers were not picked until they were ordered.In reality,however,the flower company stored flowers in refrigerated warehouses and shipped these to the customers once an order was placed.The FTC has ordered the flower company to _____ in order to explain and rectify the offending ads.

• A) sign a consent decree
• B) run a covert advertisement
• C) run a corrective advertisement
• D) honor a cease-desist order
• E) engage in demarketing

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Definitions:

Social Identity

The portion of an individual's self-concept derived from perceived membership in a relevant social group, such as a national, religious, or occupational group.

Feigned Scarcity

A tactic wherein a sense of scarcity is artificially created to increase demand or perceived value.

Lowball Technique

A persuasion strategy where an initially favorable offer is made, then its terms are made less favorable.

Evolutionary Psychologists

Scientists who study the psychological adaptations of humans to the changing physical and social environment, particularly from an evolutionary perspective.