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How does advertising add value to a brand?
Negative Affectivity
A personality trait that involves the predisposition to perceive a wide range of events as threatening or problematic.
Proactive Personality
A stable personal disposition that reflects a tendency to take personal initiative across a range of activities and situations and to effect positive change in one’s environment.
Internal Locus of Control
The belief that one controls their own destiny and outcomes are the result of one's own efforts rather than external forces.
High Self-esteem
A person's overall subjective positive evaluation of themselves and their own worth.
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