_____ Refers to a Process by Which Marketers Search for Unique

question 76

Multiple Choice

_____ refers to a process by which marketers search for unique groups of people whose needs can be addressed through more specialized products.

• A) Relationship marketing
• B) Demarketing
• C) Action advertising
• D) Branding
• E) Market segmentation

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Definitions:

Added Value

The enhancement a company gives its product or service before offering it to customers, increasing its worth.

Engaged Employee

A worker who is fully absorbed by and enthusiastic about their work and so takes positive action to further the organization's reputation and interests.

HR Culture Surveys

HR culture surveys are assessment tools used by organizations to understand employee perceptions, values, and beliefs about the workplace culture.

Employee Attitudes

The feelings, beliefs, and thoughts of employees about their workplace and roles, influencing their work behaviors and job performance.