What Is the Objective of Market Segmentation

question 56

Essay

What is the objective of market segmentation?

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Definitions:

Plantations

Large estates, especially in the American South, where crops like cotton, tobacco, and sugar were grown, often through the labor of enslaved African Americans before the Civil War.

Southern African-Americans

A demographic group primarily residing in the Southern United States, historically subjected to slavery, segregation, and discrimination.

Social Scale

A hierarchical structure that ranks individuals or groups in terms of their social status, often influenced by factors such as wealth, occupation, and education.

Without Property

Refers to individuals or groups that do not own property or land, often highlighting issues of economic disparity and social inequality in various contexts.