In the Context of Advertising,market Segmentation Is the Process Of

question 50

Multiple Choice

In the context of advertising,market segmentation is the process of:

• A) portraying one's brands as different and better than competitors by offering quality, variety, and convenience.
• B) increasing profitability through a greater sales volume obtained from new products.
• C) depressing the demand for products that create unwanted costs for the society.
• D) searching for unique groups of people whose needs could be addressed through more specialized products.
• E) stimulating demand artificially by manipulating the supply chain.

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Definitions:

Boomerang Approach

A sales technique in which the seller turns objections into reasons why the customer should actually buy the product.

Type of Products

Categories or classifications of goods and services based on their characteristics, uses, or customers served.

Tact

The ability to communicate or engage in an action carefully and considerately, often to avoid causing offense or to influence a situation positively.

Handling Objections

A sales technique that involves addressing and overcoming doubts or hesitations (objections) from potential customers.