When a Soft Drink Company Introduced a New Peach-Flavored Drink

question 12

Multiple Choice

When a soft drink company introduced a new peach-flavored drink in a market saturated with colas,it immediately found favor with health-conscious consumers.In this example,the soft drink company effectively uses _____ by associating its brand with the consumers' focus on healthy living.

• A) demarketing
• B) relationship marketing
• C) positioning strategy
• D) direct marketing
• E) mobile marketing

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Definitions:

Volley Principle

A theory in auditory neuroscience suggesting that groups of neurons can provide a temporal coding for frequencies by firing in rapid succession, allowing the brain to perceive sounds up to about 5000 Hz.

Binaural Cues

Sounds that enable the brain to perceive direction and distance by comparing the input from both ears.

Interposition

A visual cue in which one object partly blocks another, suggesting that the blocking object is closer to the observer.

Linear Perspective

A depth cue in art and visual perception where parallel lines appear to converge as they recede into the distance, helping the observer to perceive depth.