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Synergy is the principal benefit of IMC.
Prepaid Freight
Costs paid by a shipper in advance for shipment of goods, indicating that the sender bears the freight charges.
Cash Discount
A reduction in the invoice price offered to buyers as an incentive for early payment.
Wholesalers
Companies that sell merchandise to other businesses rather than to the public.
Credit Terms
Terms for payment on account by the buyer to the seller.
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