When an American Fast-Food Chain Entered the Chinese Market in the 1990s,childhood

question 68

Multiple Choice

When an American fast-food chain entered the Chinese market in the 1990s,childhood obesity was threatening to become a major problem in the urban areas.As part of its responsibility for managing its relationships with its customers,the fast-food chain teamed with the Chinese education system and developed a program on nutrition for elementary school students featuring its mascot,Willy the clown.This helped in creating awareness and credibility for the firm at a relatively low cost and is an example of _____.

• A) direct selling
• B) public relations
• C) noncommercial advertising
• D) direct-response advertising
• E) personal selling

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Definitions:

Easement in Gross

A legal right to use another person's land for a specific, limited purpose, which is not tied to any particular piece of property.

Personal

Relating to or concerning individuals rather than groups or companies; not related to business or official matters.

Owner

The person or entity that has legal title, possession, or control over property, assets, or goods, and has the right to use, manage, and dispose of them.

Concurrent Property Ownership

Refers to a situation where two or more parties hold ownership rights in a single piece of property simultaneously.