Which of the Following Types of Advertising Is Considered Good

question 21

Multiple Choice

Which of the following types of advertising is considered good at creating awareness and credibility for a business firm at relatively low cost?

• A) Covert advertising
• B) Public relations advertising
• C) Direct-response advertising
• D) Nonproduct advertising
• E) Professional advertising

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Definitions:

Communication Process

The sequence of steps through which information is conveyed from a sender to a receiver, involving encoding, transmitting, receiving, and decoding messages.

Message

A piece of information or communication conveyed from one person, group, or system to another through various means.

Communication Process Model

A conceptual framework that describes the sequence of steps involved in the successful transmission and reception of a message between communicators.

Noise

in communication refers to any interference that distorts or interrupts the clarity of the message being transmitted between sender and receiver.