List and Briefly Define the Three Dimensions of Advertising Communication

question 15

Essay

List and briefly define the three dimensions of advertising communication identified by Barbara Stern.

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Definitions:

Organizing

The managerial function of arranging people and resources to work effectively together in order to achieve organizational goals.

Synchronous Communication

A type of communication where participants exchange information in real-time, such as through phone calls or video conferencing.

Examples

Specific instances or cases provided to illustrate a point, explain how something works, or support an argument.

Pagers

Small, wireless telecommunications devices that receive and display messages or alerts, widely used before the advent of cellular phones for instant communication.