Market __________ Analysis Analyzes Such Items as Web Sites and Checkout

question 21

Short Answer

Market __________ analysis analyzes such items as Web sites and checkout scanner information to detect customers' buying behaviour and predicts future behaviour by identifying affinities among customers' choices of products and services.

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Definitions:

Remedy of Rescission

A legal remedy that voids a contract, returning the parties to their positions prior to the agreement, typically used in cases of misrepresentation or fraud.

Statutory Assignment

The transfer of legal rights from one party to another under the terms of a statute.

Equitable Assignment

Equitable assignment refers to a transfer of rights or benefits from one party to another that is recognized by courts of equity despite lacking the formal legal structure of a statutory assignment.

Fraudulent Misrepresentation

A false statement made knowingly, without belief in its truth, or recklessly, with intent to deceive and induce another to enter into a contract.