Why Is Ben & Jerry's Using Business Intelligence

question 58

Multiple Choice

Why is Ben & Jerry's using business intelligence?

• A) To improve quality
• B) To create new flavours of ice cream
• C) To improve financials
• D) To manage distribution

---

Definitions:

True Score

The true score in psychometrics is an estimate of an individual's actual ability or trait level, free from measurement error.

Error Score

The difference between an observed value and the true value in data collections or experiments, indicating the amount of error in measurements.

Real Score

The actual measurement or true value that reflects the characteristic or ability being assessed, without error.

Measure of Reliability

An indicator of the consistency or stability of a measurement instrument or test over time.