An Organization That Uses the RFM Formula Tracks

question 33

Multiple Choice

An organization that uses the RFM formula tracks:

• A) Recency, frequency, and monetary value
• B) Recurrences, frequency, and multiples
• C) Returns, final sales, and markdowns
• D) None of the above

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Definitions:

Its Strength

Refers to the inherent capabilities or advantages possessed by an entity, product, or concept that contribute to its effectiveness or success.

Its Magnitude

Describes the size, extent, or importance of something, often used to express the degree of impact or significance.

Cognitive Dissonance

is the psychological discomfort experienced when holding two or more contradictory beliefs, ideas, or values.

Caveat Emptor

A Latin phrase meaning "let the buyer beware," implying that the buyer is responsible for checking the quality and suitability of goods before a purchase is made.