What Maintains Customer Contact Information and Identifies Prospective Customers for Future

question 1

Multiple Choice

What maintains customer contact information and identifies prospective customers for future sales?

• A) Sales management system
• B) Contact management system
• C) Opportunity management system
• D) Sales force automation system

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Definitions:

Predictive Validity

The extent to which a test, measurement, or tool can accurately forecast or predict a specific outcome.

Face Validity

Refers to the extent to which a test appears to measure what it is intended to measure, based purely on its surface characteristics.

Mean Score

The average value obtained by dividing the sum of all values in a set by the number of values in that set; used as a measure of central tendency in statistics.

Standard Deviation

A statistical measure of the dispersion or variability within a set of numerical data, indicating how much individual data points differ from the mean.