CRM Is a Technology Based on the Premise That Those

question 14

True/False

CRM is a technology based on the premise that those organizations that understand the needs of individual customers are best positioned to achieve sustainable competitive advantage in the future.

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Definitions:

Equity Theory

A concept in social psychology that posits individuals assess their relationships by analyzing the balance between their inputs (such as effort, time, money) and the outcomes (rewards, recognition) they receive, compared to others.

Tragedy of the Commons

Describes a situation where individual users, acting independently according to their own self-interest, deplete or spoil shared resources, leading to long-term consequences for the whole group.

Commons Dilemma

A situation where individual users of a shared resource act independently according to their own self-interest and deplete or spoil the resource through their collective action.

Pro-environment Behavior

Actions taken by an individual or group aimed at protecting or improving the natural environment.