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Compare Operational CRM and Analytical CRM

question 71

Essay

Compare operational CRM and analytical CRM.


Definitions:

Multichannel

Refers to using multiple channels of communication or distribution to interact with customers or deliver products/services.

M/M/S System

A mathematical model used in queue theory representing a system with multiple servers where arrivals and service times follow a Poisson and exponential distribution respectively.

Single Queue

A method of organizing waiting lines that directs all customers to form one line that feeds into multiple service points.

Model A

A specific version or type of a product or system, often denoting its design or features.

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