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Describe Three CRM Technologies Used by Marketing Departments

question 36

Essay

Describe three CRM technologies used by marketing departments.


Definitions:

Accord and Satisfaction

A legal agreement between parties to settle a dispute by agreeing on an alternative obligation other than what was originally owed.

Novation

The act of replacing an existing obligation with a new one, effectively transferring the rights and duties to a third party.

Liquidated Damages

A contractual provision that determines in advance the amount of damages to be paid if a party breaches the contract.

Breaching Party

The party in a contract who fails to fulfill their contractual obligations, thereby violating the agreement.

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