What Is Mass Customization

question 33

Multiple Choice

What is mass customization?

• A) A box running across a Web page that is often used to contain advertisements
• B) Allows businesses to generate commissions or royalties from an Internet site
• C) A technique that induces Web sites or users to pass on a marketing message to other Web sites or users
• D) The ability of an organization to give its customers the opportunity to tailor products or services to customer's specifications

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Definitions:

Psychographic Variables

Characteristics of consumers that describe their psychological attributes, including attitudes, interests, values, and lifestyles, which influence purchasing behavior.

Target Audience

The specific group of people at whom a product, a service, or a marketing message is aimed.

Product Usage

Refers to the manner and frequency with which consumers or clients use a particular product.

FRM

Stands for Financial Risk Manager, a certification for finance professionals who specialize in assessing and managing financial risk.