The Most Effective Sales Messages Follow This Pattern

question 57

Multiple Choice

The most effective sales messages follow this pattern:

• A) gain attention, build interest, reduce resistance, motivate action.
• B) gain attention, motivate action, reduce resistance, build action.
• C) gain attention, reduce resistance, build interest, motivate action.
• D) build interest, gain attention, reduce resistance, motivate action.

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Definitions:

Limited Class

A category with restrictions in terms of the number or type of members it can include, often used in legal contexts or when issuing securities.

Fraud Detector

A system or process designed to identify fraudulent activities or transactions.

Ultramares Rule

The Ultramares rule is a legal doctrine relating to negligence, limiting the liability of auditors to third parties for financial report errors, except in cases of fraud or gross negligence.

Accountant Liability

Refers to the legal obligation of accountants to perform their duties in accordance with laws and professional standards, under which failure can result in legal or professional penalties.