When Price Is an Obstacle, the Most Effective Sales Messages

question 53

Multiple Choice

When price is an obstacle, the most effective sales messages reduce resistance by

• A) mentioning the price right away to show that you have nothing to hide.
• B) showing the price in small units.
• C) not mentioning the price at all.
• D) sending your readers to your competitors' Web sites to compare prices.

---

Definitions:

Rent Expense

The cost incurred by a company to utilize property or equipment for business operations, typically recognized in the income statement.

Services Revenue

Income generated from the provision of services to clients or customers, distinct from the sale of goods.

Income Statement

An account that outlines a business's financial transactions, such as earnings, costs, and overall profit, for a defined timeframe.

Total Revenues

Total revenues refer to the full amount of income generated by a company from its business activities, including sales of goods or services, before any expenses are subtracted.