The Statement Did You Know You Can Get Home Delivery

question 113

Multiple Choice

The statement Did you know you can get home delivery of The Wall Street Journal for 40 percent less than the newsstand price?

• A) builds interest with an expert opinion.
• B) motivates action by telling readers how to save money.
• C) gains attention by asking a question that focuses on reader benefits.
• D) presents an indirect benefit.

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Definitions:

Nonverbal Messages

Communication that involves transmitting messages without using words, including gestures, body language, facial expressions, and tone of voice.

Albert Mehrabian

A psychologist renowned for his work on non-verbal communication and the 7%-38%-55% rule regarding the elements of effective communication.

Speaker

An individual who delivers a speech or presentation to an audience.

Listener

An individual who actively engages in hearing and processing information that is being communicated by another person or source.